Brand story

Haiyang Logo

Interpretation：The company's logo is based on a square shape, which conveys the company's professionalism and reliability. The red block on the top represents the sun, symbolizing that Haiyang's business is like the sun over the sea, rising steadily. The blue block represents the sea, and the curves represent fibers and undulating waves. "H·Y" is the abbreviation of the company's Chinese name, and it is transformed into the shape of a sailboat, reflecting the brand's spirit of riding the waves, forging ahead, daring to struggle, and having unlimited development potential.

Taizhou was called Haiyang in the Qin Dynasty. Haiyang is not only a place name but also the name of the avenue in front of the company, implying the company's long - standing history. Haiyang Technology is the company's abbreviation.

Trademark for chip/filament products

Interpretation：Qiuxue is the trademark for the company's nylon chips, high - strength filaments, and threads. Qiuxue implies the whiteness, high quality, environmental friendliness, and safety of the products. Qiuxue Lake is a place name in Taizhou. Qiuxue is a business card of high - end manufacturing in Taizhou. "Out of the window lies the snow - capped Western Hills for thousands of years; before the door moors the boats from the east for thousands of miles." Qiuxue also represents a state of deep dedication to the business, with a wide - ranging market and numerous friends.

Trademark for cord fabric products

Interpretation：The blue "F" and "C" are the initials of "Feichi" in Chinese pinyin. Feichi is the trademark for the company's impregnated cord fabric for tire skeleton materials. The circular trademark symbolizes a moving tire, and the flying phoenixes above and below are the symbol of Taizhou, where the company is located. Taizhou is commonly known as the Phoenix City. It implies that the products fly from Taizhou to the world. The Feichi - brand cord fabric is the "reinforcement" of tires, ensuring speed and safety.